Job Overview
The Marketing Manager drives company marketing strategy and manages integrated marketing programmes. He combines strategic thinking with operational execution, ensuring brand visibility, lead generation and customer engagement across multiple channels.
Main Missions
Marketing strategy development
Define annual marketing plan, objectives and KPIs. Analyse market, positioning and competitive landscape.
Campaign management
Plan, execute and optimise integrated marketing campaigns across channels (digital, traditional, events).
Team and budget management
Manage marketing team, allocate budget, monitor spend against targets. Report performance to management.
Brand and messaging
Develop and maintain brand guidelines, key messages and positioning. Ensure consistency across all communications.
Performance analysis
Track marketing KPIs (lead generation, conversion, ROI), analyse results and optimise strategies.
Salary Grid 2026
| Experience | SME | Large enterprise | Ile-de-France |
|---|---|---|---|
| Confirmed (3-5 years) | 40-52K EUR | 45-60K EUR | +15-20% |
| Senior (5-10 years) | 52-70K EUR | 60-80K EUR | +20-25% |
| Expert (10+ years) | 70-90K EUR | 80-110K EUR | +25-30% |
Frequently Asked Questions
What is the difference between marketing manager and product manager?
Do I need digital marketing expertise?
What makes successful marketing manager?
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