40-75K EUR
Annual gross salary
Bachelor to Master's
Required training
Digital Marketing
Field
Strong
Market tension
Job Overview
The Digital Marketing Manager drives digital transformation of marketing strategy. He manages digital channels (web, email, social, search, advertising) and ensures integrated digital presence maximising reach, engagement and conversions.
Main Missions
1
Digital strategy and planning
Develop digital marketing roadmap, set objectives per channel, allocate budget.
2
Channel management
Manage SEO, SEM, social media, email marketing, web analytics and marketing automation.
3
Campaign optimisation
Run A/B tests, optimise conversions, improve ROI across digital channels.
4
Analytics and reporting
Track KPIs, produce dashboards, analyse trends and recommend optimisations.
5
Team coordination
Manage digital marketing team, coordinate with creative, IT and analytics teams.
Salary Grid 2026
| Experience | SME | Large enterprise | Ile-de-France |
|---|---|---|---|
| Confirmed (3-5 years) | 38-50K EUR | 42-58K EUR | +15-20% |
| Senior (5-10 years) | 50-65K EUR | 58-75K EUR | +20-25% |
| Expert (10+ years) | 65-85K EUR | 75-100K EUR | +25-30% |
Frequently Asked Questions
What digital channels must I master?
SEO/SEM, social media (LinkedIn, Facebook, Instagram), email marketing, marketing automation, web analytics, paid advertising (Google Ads, Facebook Ads). Depending on industry, additional channels like TikTok, YouTube or programmatic.
What tools are essential?
Google Analytics, Google Search Console, CRM, marketing automation platform (HubSpot, Marketo), social media scheduling tools, analytics tools (Tableau, Power BI). Understanding Excel and SQL is valuable.
Do I need coding skills?
Not essential but helpful. Basic HTML/CSS understanding for web work, SQL for data analysis, and Python/JavaScript familiarity aid effectiveness. Most modern marketing tools are no-code.
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