Job Overview
The Technical Sales Executive (or Solutions Engineer/Technical Account Manager) bridges the gap between complex technical products and customer business needs. They combine technical expertise with commercial acumen to identify customer challenges, propose tailored solutions and close deals.
The role is ideal for individuals who enjoy both technical problem-solving and relationship building. Unlike purely technical roles, they must understand customer ROI, manage complex sales cycles and demonstrate business impact.
Key Responsibilities
Customer technical consultation
Understand customer requirements, assess technical needs and propose solutions. Conduct technical presentations and product demonstrations to stakeholders.
Solution design and scoping
Design tailored technical solutions, prepare accurate quotations, define implementation scope and timeline.
Complex sales cycle management
Lead technical discussions with customers, manage extended sales cycles, handle technical objections and address concerns.
Deal management and negotiation
Collaborate with sales team, negotiate technical and commercial terms, manage contract discussions and closing.
Post-sale support and account management
Support implementation, manage customer technical expectations, identify upsell and cross-sell opportunities.
Required Skills
Technical Skills vs Business Skills
- Deep product/technology knowledge
- Understanding of customer industry and business challenges
- Technical troubleshooting and problem-solving ability
- Ability to translate technical concepts for non-technical audiences
- Knowledge of competitive solutions and market positioning
- Basic financial understanding (ROI, TCO, pricing models)
- Strong sales and negotiation skills
- Excellent presentation and communication
- Customer relationship building and account management
- Commercial thinking and business acumen
- Self-motivation and target orientation
- Adaptability to customer needs
Salary and Compensation
Salary Scale 2026 (annual gross)
| Experience | Mid-Market | Enterprise | London |
|---|---|---|---|
| Established (3-5 years) | 35-45K€ | 40-52K€ | +15-20% |
| Senior (5-8 years) | 45-55K€ | 52-65K€ | +15-20% |
| Senior+ (8+ years) | 55-70K€ | 65-80K€ | +18-25% |
| Principal/Lead (10+ years) | 70-90K€ | 80-110K€ | +20-30% |
What is the difference between Technical Sales Executive and Solutions Engineer?
Do you need sales experience to start in this role?
Is this role right for pure technicians?
What is the earning potential in this role?
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