Job Overview
The Salesperson (or Sales Representative/Sales Executive) is the frontline ambassador of the organisation, responsible for identifying customer needs and closing sales. They build relationships, demonstrate products/services and achieve sales targets.
The role spans retail, B2B, account management and hunting for new business. Modern salespeople leverage digital tools, data analytics and consultative selling approaches beyond traditional transactional sales.
Key Responsibilities
Customer engagement and needs analysis
Greet customers, understand their needs and preferences, provide product/service recommendations.
Product knowledge and presentation
Deep understanding of products/services, features and benefits. Present solutions to customers effectively.
Sales closing and transaction processing
Guide customers through purchase process, handle negotiations, close sales and process transactions.
Customer relationship building
Build rapport with customers, provide excellent service, create loyalty and encourage repeat business.
Sales target achievement
Meet individual and team sales targets, track progress against KPIs, contribute to revenue targets.
Territory and account management
Manage assigned territory or accounts, identify growth opportunities, upsell and cross-sell.
Required Skills
Technical Skills vs Soft Skills
- Product and industry knowledge
- Understanding of sales techniques and processes
- CRM system proficiency
- Basic numerical and financial literacy
- Territory planning and account management
- Digital sales tools (email, video calls, social selling)
- Excellent communication and persuasion
- Active listening and customer focus
- Relationship-building and networking
- Self-motivation and resilience
- Problem-solving and negotiation
- Organisational skills and target orientation
Salary and Compensation
Salary Scale 2026 (annual gross)
| Experience | Retail | B2B/Enterprise | London |
|---|---|---|---|
| Junior (0-2 years) | 20-26K€ | 24-32K€ | +8-12% |
| Established (2-5 years) | 26-36K€ | 32-45K€ | +10-15% |
| Senior (5+ years) | 36-50K€ | 45-60K€ | +15-20% |
| Lead/Account Lead (7+ years) | 50-65K€ | 60-80K€ | +18-25% |
What is the difference between Salesperson and Sales Manager?
Do you need experience to become a Salesperson?
What earning potential is there in sales?
What career paths are available from a Salesperson role?
Recruit Your Salesperson with Aurelia
Generate an optimised job description and interview questions tailored to your company context.