The Foundations of Successful Recruitment
90% of recruitment failures come from poor needs definition. Recruiting without precisely analysing your needs is like building a house without plans. This module teaches you to lay the right foundations before even publishing your job ad. By the end of this module, you'll be able to analyse the real need behind a recruitment request, write a clear and attractive job description, and define objective, measurable selection criteria.
Analyse the Need: Beyond the Request
- 1
Is This Really a Recruitment Need?
Before recruiting, check if the problem can be solved differently: internal reorganisation, training an employee, automation or temporary outsourcing.
- 2
What's the Underlying Need?
Dig deeper than the request. A manager asking for 'a salesperson' might actually need to develop a new geographical area, replace a departure or support a new product. The answer changes the profile you're looking for.
- 3
What's the Real Urgency?
Use an Urgency/Impact matrix: urgent + high impact = recruit immediately. Not urgent + high impact = recruit methodically. Urgent + low impact = delegate temporarily.
- 4
Involve the Right Stakeholders
Operations manager (technical skills), team (culture), management (strategy and budget), HR (methodology and legal compliance). A successful recruitment is a collective recruitment.
The 7 Sections of an Effective Job Description
Mandatory Job Description Structure
- Company Presentation
What makes you unique? Your values? Why join your team?
- Job Description
Main mission + 5-7 key missions (action verbs). Possible evolution.
- Desired Profile
Required skills, desired skills and personal qualities. Distinguish the 3 categories.
- Employment Conditions
Contract, location, remote work, salary range (mandatory!), benefits.
- Recruitment Process
Number of steps, timelines, contacts. Reassure the candidate.
- Company Culture
Operating methods, concrete examples from daily life.
- Call to Action
Clear application instructions + guaranteed response time.
The 3-Circle Method for Defining Your Criteria
Sort your criteria into 3 categories: Elimination criteria (5 maximum) — what is absolutely essential. Important criteria (5-7) — what makes the difference between a good and excellent candidate. Bonus criteria (3-5) — desirable assets but not decisive. Avoid the trap: the Christmas list with 15 mandatory criteria. You eliminate valid candidates and discourage applications.
Example of Weighted Scoring Grid
| Criteria | Weight | Candidate A | Candidate B |
|---|---|---|---|
| Industry Experience | 30% | 8/10 | 6/10 |
| Technical Skills | 25% | 7/10 | 9/10 |
| Soft Skills | 20% | 9/10 | 7/10 |
| Education | 15% | 6/10 | 8/10 |
| Mobility | 10% | 10/10 | 5/10 |
| **Total Score** | **100%** | **7.9/10** | **7.2/10** |
Build Your Recruitment Process
Job Ad Distribution
Publication on selected channels.
CV Pre-selection
Screening and scoring of applications received.
First Interview
HR interview (30 min, video or in-person).
Technical Interview
Meeting with operations manager (1h).
Final Decision
Collective deliberation and job offer.
Beyond 6 weeks, you lose 50% of your best candidates
Questions About Needs Definition
What's the first step before writing a job description?
How many elimination criteria maximum are recommended?
Why must a salary range be stated in the job ad?
Who should be involved in defining the need?
What's the ideal length for a job description?
Ready for Module 2?
You now know how to define a recruitment need methodically. Module 2 teaches you to source candidates effectively.
