Inbound ≠ Just Social Media Presence
Definition of inbound recruiting
Inbound recruiting is a strategic approach inspired by inbound marketing that consists of naturally attracting candidates to your company rather than actively soliciting them. It is built on the creation of valuable content (articles, videos, testimonials, social presence) that positions the company as an attractive and visible employer.
The objective is to build a community of engaged potential candidates who will spontaneously apply when they are looking for an opportunity.
The 3 pillars of inbound recruiting
Attract
Create valuable content that answers your target candidates' questions. Optimise your digital presence (careers site, social networks, blog) to be visible when they search.
- –Technical and occupational articles
- –Team presentation videos
- –Authentic employee testimonials
Convert
Transform visitors into potential candidates with relevant calls-to-action.
- –Sign up for your talent newsletter
- –Simplified spontaneous application
- –Event participation
Retain
Maintain the link with your talent community even outside active recruitment periods.
- –Company news and successes
- –Regular HR and occupational content
- –Engaged community ready to apply
Inbound vs Outbound Recruiting
| Critère | Inbound Recruiting | Outbound Recruiting |
|---|---|---|
| Approach | Candidate comes to you | You seek out the candidate |
| Cost | Low in money, high in time | High in time and budget |
| Timeline for Results | 6-12 months minimum | Immediate |
| Candidate Quality | Already informed and engaged | Passive, need convincing |
| Ideal for | Recurring roles, strong employer brand | Rare roles, scarce profiles |
| Sustainability | Lasting and cumulative effects | One-off, needs repeating |
FAQ – Inbound Recruiting
How long does it take to see results with inbound recruiting?
What budget to plan for inbound recruiting?
Does inbound recruiting work for all occupations?
How to measure inbound recruiting ROI?
Centralise your inbound applications with Aurelia
Automatically qualify spontaneous applications, create talent pools by profile and track the origin of each application to measure ROI of your inbound activities.